Bulk Email Marketing Campaign: An Opt In MLM Lead Generation Machine?
Thursday, May 1, 2008 at 11:42PM Can a bulk email marketing campaign be an opt in mlm lead generation tool? |
Sure it can, if you do it right!
Getting your emails delivered these days can be a real challenge because everyone hates spam! So if you want your bulk email marketing campaign to be an opt in mlm lead generation machine you have to do more than get your emails delivered and opened… You have to get them forwarded as well!
This will only happen if you marry the concepts of email marketing and attraction marketing together.
When you’re starting a bulk email marketing campaign keep in mind these three principles of attraction marketing.
- Be found.
- Be invited.
- Add Value.
The trick to getting your emails opened is getting your prospects to REQUEST them and having ridiculous amounts of value in them once they arrive. If you want to get your emails opened more than once they must be seen as valuable and interesting to your prospect otherwise they’ll hit the delete button faster than you can blink an eye. Of course that is the kiss of death to any email marketing strategy.
Be sure you only send out relevant and useful information such as:
- Time sensitive announcements like training call and webinar dates.
- Updates to important content of interest to your list and it shouldn’t always be your own
- Referrals to older content or blog posts they may have missed
If your emails arrive full of hype and blatant sales pitches it’s the kiss of death to your bulk email marketing campaign. At best they’ll be ignored at worst deleted or black listed. It is absolutely critical that you be considerate of your recipients time. Give your prospects value and you’ll be on your way to building a great relationship with them.
Once you have built a relationship of value and trust with your prospects, your bulk email marketing campaign will become a part of your attraction marketing process because these people will forward your offers onto their friends for you!
Yes, you read that right. Your emails will actually attract people to you feeding the cycle of your opt in mlm lead generation machine. IF they contain information of VALUE to the folks you send them to.
“How can this be?” Glad you asked…
If your emails are truly filled with valuable content it’s entirely possible your prospects will forward them on to their family and friends…. And so on, and so on and so on…
Poof! Your bulk email campaign just went viral! Now it’s an opt in mlm lead generation machine! Attracting more and more prospects to you, building your list bigger and bigger each time you do a mailing.
So please be sure you understand the principals of attraction marketing before you begin your bulk email marketing campaign and you’ll be miles ahead of your competition!
Reader Comments (2)
Great advice. Email is tricky because we all get so much spam. I'm definitely guilty of trashing 90% of the mail that doesn't come from my contact list.
Hi, This is Chris Lang from SMC and Digg.
If you are sending any kind of email asking the subscriber to whitelist your email is key to getting to the inbox.
I built a new free email instruction generator that will create user whitelist instructions for all the ISPs, mobile devices and most of the popular client side spam filters.
http://www.emaildeliveryjedi.com/email-whitelist.php
Hope this helps! See you on Digg and SMC!